to brand themselves on a state, intrastate or international level when they write there address down as Pialba, which means nothing outside the region. The area has spent millions of dollars branding the city as a destination, but there is no actual part of the city called Hervey Bay, we only officially have the Bay of Hervey Bay.the older part of the Pialba business district. I personally believe there is one fundamental problem that needs addressing. We need to have a suburb called Hervey Bay City which incorporates the CBD area. At present the CBD lies within the suburb of Pialba & fringe CBD in Uraween, therefore confusing many outsiders on where the CBD is.